My Instincts Say No My Company Says Yes
I know they are the experts, but I’m leery in putting my dollars dollars into a pay per click campaign. The web analytics services company is suggesting that by advertising this way, we’ll see a higher return on our website business. I’m doubtful as I know that I rarely click on banners myself. They keep telling me that I can’t judge what others might do based on what I myself do. They have a point, but I have always relied on my personal instinct and it’s served me well. However, I did pay a good chunk of money for this service, so I need to give it a shot.
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